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Events

Where Events
Come to Life

Transforming festivals, sporting events, and cultural gatherings into unforgettable family experiences through strategic partnerships and creative activations.

Flagship Events & Strategic Partnerships

Through strategic collaborations, we introduce beloved characters, interactive zones, and educational fun to festivals, sporting events, and cultural gatherings across the region.

JoyPlex
Multi-zone Event

JoyPlex

Jeddah Season, Saudi Arabia

An interactive world of adventure featuring beloved international characters like Shaun the Sheep, Masha and the Bear, and Bluey. Families explored themed zones including a Slime Festival, Stumble Guys obstacle course, and Jelly Zone, all in one venue.

MotoGP Qatar Grand Prix
Pre-Race Fan Experience

MotoGP Qatar Grand Prix

Doha, Qatar

Interactive fan zones across Doha featuring MotoGP racing simulators, arcade-style challenges, and virtual tracks. Activations at Doha Festival City Mall, Place Vendôme Mall, and Old Doha Port brought the race excitement to the city.

FIA WEC Qatar 1812
Interactive Racing Activation

FIA WEC Qatar 1812

Doha, Qatar

Immersive fan experiences introducing the 10-hour endurance racing spectacle. Featured professional-grade simulators, reaction challenges, and endurance competitions at Old Doha Port, Place Vendôme, and Education City.

Formula 1 Qatar Grand Prix
Motorsport Activation

Formula 1 Qatar Grand Prix

Doha, Qatar

Two interactive fan zones featuring Pit Stop VR Challenge, custom LEGO Racing Lusail Circuit station, high-speed racing simulators, and an actual Formula 1 race car display. Activations at Qatar GP Village and West Walk.

Creative Production & IP Integration

Creative Production

End-to-End Production

From concept to execution, we manage every stage of the experience journey, including creative design, IP licensing, interactive development, and on-ground production. Our end-to-end approach ensures global IPs are thoughtfully adapted into locally relevant experiences.

Strategic Partnerships

We collaborate with government entities, tourism boards, global IP owners, and local sponsors to create culturally resonant experiences. Our partnerships with studios like Aardman, Moonbug, and Mattel ensure authentic brand representation.

Audience Engagement

Our events consistently attract thousands of visitors, with many activations reaching capacity. We create experiences that families actively seek out and remember, building strong engagement and lasting connections with audiences across the region.

Regional Impact

By bridging global family entertainment with local culture, we help transform events into multi-generational experiences. Our activations enhance foot traffic, boost local engagement, and create lasting memories that reinforce the value of family entertainment partnerships.

Regional Impact