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Case Study

Qatar Toy Festival

The Middle East's Premier Family Entertainment Festival

Doha Exhibition and Convention Center
July - August 2025
30 Days
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130,000+
Total Visitors
2025 Edition
30
Days
Month-Long Festival
60+
International Brands
Toy & IP Partners
5
Themed Zones
Immersive Experiences

Event Overview

The Qatar Toy Festival is a large-scale family entertainment festival in Doha, launched in partnership with Qatar's tourism authorities. Its purpose is to create "the one place where all toy stakeholders gather" – uniting iconic international toy brands, interactive entertainment, and educational fun under one roof.

Spacetoon serves as the lead organizer, delivering the event on behalf of Visit Qatar (Qatar's tourism board). The festival is positioned as a summer family destination, blending branded entertainment with hands-on activities to delight children and parents alike.

The festival takes place annually at the Doha Exhibition and Convention Center (DECC) during the summer, operating 2:00 PM – 10:00 PM on weekdays and until 11:00 PM on weekends. The indoor venue allows for expansive, air-conditioned event space divided into five distinct themed zones, each tailored to different age groups and interests.

Event Highlights

Experience the magic through our video content

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Activities & Experiences

A rich mix of entertainment and educational play designed for families

🎭

Daily Stage Shows

Live musical performances, character shows, science demonstrations, dance acts, and interactive games featuring regional and international performers.

🎨

QTF Summer Camp

Daily morning camps for kids aged 4-12 offering hands-on workshops in arts, science, and fitness in collaboration with partners like Science Street.

🧸

Interactive Branded Zones

Over 40 international toy and children's brands host interactive booths and zones, creating a living toy exhibition with the latest toys and games.

🤝

Character Meet & Greets

Beloved costumed characters available for meet-and-greets, creating magical moments for young children throughout the festival.

Festival Gallery

Capturing the magic and excitement of Qatar Toy Festival

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Key Achievements & Milestones

Record-Breaking Attendance

2025 edition attracted over 130,000 visitors, surpassing the previous year by 12%

Qatar Tourism Awards Recognition

Cited as a model for homegrown events, raising the bar for family entertainment

Inclusive Programming

Purple Saturday initiative offering free access for children with special needs

Drone Show Finale

First-ever drone light show for a family festival, lighting up Doha's West Bay

Your Event, Your Branding

At Spacetoon Entertainment, we understand that your brand is your identity. That's why we offer complete customization of your event branding to the finest detail.

Every element of your event can be tailored to reflect your brand's unique personality, values, and visual identity. From color schemes and typography to logo placement and branded merchandise, we ensure that your event becomes a true extension of your brand.

Our team works closely with you to integrate your brand guidelines seamlessly throughout the entire experience, from initial concept design to on-site execution. Whether it's custom signage, branded interactive elements, or themed environments that align with your brand story, we bring your vision to life with meticulous attention to detail.

With Spacetoon, you're not just hosting an event, you're creating a branded experience that resonates with your audience and reinforces your brand's presence in the market. Your event, your branding, your success.