Live Battleground Bringing the Game to Life
The PUBG Mobile immersive experience was a groundbreaking live battleground attraction that transported guests into a real-life version of the popular mobile game. Upon entering, participants were organized into squads (teams) and given digital RFID wristbands to track their progress and scores throughout the journey.
The experience was broken into four themed zones, each progressively intensifying the adventure. Up to 24 players could participate in one session, battling through environments inspired by PUBG's most famous landscapes. Each zone flowed into the next as part of an overarching narrative, turning the experience into a 12–15 minute story-driven adventure rather than just disjointed games.
Throughout the experience, theatrical SFX and set design were key: flashing lights for airstrikes, immersive audio of distant gunfire, fog and smoke in war-torn scenes, and even temperature changes to reflect environments. Spacetoon's design team built the sets to be highly detailed and true to PUBG's aesthetics, creating what many visitors described as a "shockingly immersive" atmosphere.
Watch squads navigate the immersive battleground
Progressively intensifying adventure through PUBG's most famous landscapes
A briefing and gear-up area mirroring the game's starting zone. Players donned mock armor and grabbed laser-tag weapons, while dynamic lighting and sound built up "pre-drop" tension.
An open combat section featuring desert town and harbor-themed cover zones, reflecting PUBG's Erangel and Miramar maps. Squads faced off amid reactive lighting, fog effects, and game-authentic props.
A darker, close-quarters maze evoking forested areas and the infamous prison complex. This zone introduced live actors as surprise adversaries and evolving missions requiring teamwork.
The final showdown and victory zone. Top squads advanced here for a climactic boss battle, styled as the "Winner Winner Chicken Dinner" arena with celebratory effects.
Capturing the action-packed moments from the PUBG Mobile Experience
The PUBG Mobile experience operated as a 2,500 m² attraction for a 5-month run during Riyadh Season 2024. Participants entered in squads (teams) and were given digital RFID wristbands to track their progress and scores throughout the journey. Up to 24 players could play in one session, battling through environments inspired by PUBG's most famous landscapes.
The experience was divided into four themed zones that flowed into each other as part of an overarching narrative, turning it into a 12–15 minute story-driven adventure. Throughout the experience, theatrical SFX and set design were key: flashing lights for airstrikes, immersive audio of distant gunfire, fog and smoke in war-torn scenes, and even temperature changes to reflect environments.
To ensure safety and accessibility, all "weapons" were infrared laser guns and vests, with no projectiles. Hits were registered by sensors rather than physical contact, and marshals were stationed throughout the course. This way, even younger teens and game-loving parents could participate without fear, aligning with Spacetoon's family-centric values. Despite the intense action, the event maintained a PG-13 appropriate tone, focusing on teamwork and strategy over violence.
The MENA region's first large-scale live experience based on a mobile game IP, marking a bold innovative step and setting a new benchmark for game-based activations.
Over 14,000 visitors experienced the attraction during its run, with many repeat visitors returning multiple times with friends or family to improve their squad's performance.
The project became a contender for a Thea Award (Themed Entertainment Association) for Outstanding Achievement in Entertainment Experience, competing on a global stage.
Extensive media coverage and viral social media engagement, with hashtag #PUBGMobileRiyadh trending locally and hundreds of user-generated videos amplifying reach globally.
At Spacetoon Entertainment, we understand that your brand is your identity. That's why we offer
complete customization of your event branding to the finest detail.
Every element of your event can be tailored to reflect your brand's unique personality, values, and visual identity. From color schemes and typography to logo placement and branded merchandise, we ensure that your event becomes a true extension of your brand.
Our team works closely with you to integrate your brand guidelines seamlessly throughout the entire experience, from initial concept design to on-site execution. Whether it's custom signage, branded interactive elements, or themed environments that align with your brand story, we bring your vision to life with meticulous attention to detail.
With Spacetoon, you're not just hosting an event, you're creating a branded experience that resonates with your audience and reinforces your brand's presence in the market. Your event, your branding, your success.